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Jose Francisco Fernandez Serna
Founder and CEO
Consultant, Strategic Advisor,
Expert in Food Industry and Food Innovation 
  • Experienced Executive and Managing Director focused on Innovation, Market Development, Investments and Leadership processes in the Ingredients and Agro-Food industry internationally.

  • Creative leader, connector, innovator and entrepreneurial executive. Critical thinker.

  • Extensive experience in managing teams and operations in the processes of international business development, international establishment-localization, development - product adaptation, supply chain - supply, manufacturing and marketing of Ingredients and Foods, as well as in digital transformation, incubation, acceleration and investment (Seed-VC).

  • In 2008 and until 2016 he was Co-founder and CEO of a Joint Venture with a food group with total vertical integration and European leader in its different business segments related to Fruit and Vegetables and their different industrial transformations, by-products and consumer products. This vehicle was mainly responsible for the innovation of juices, fruit drinks and functional drinks in the Middle East, Levant, Middle East and Asia-Pacific during those years.

  • Member and coordinator of one of the panels of experts in Food Innovation and Technology of the EIT, an organization of the European Union, with main competencies in the evaluation, valuation and obtaining of financing for strategic projects in the Agri-Food Industry.

  • Mentor and advisor in Innovator Fellowship, an EIT Food and EU program specialized in the training and high qualification of Scientists and Researchers in their entrepreneurial projects.

  • Advisor, Advisor, Mentor and Angel Investor in VC, PE and different sectors and ecosystems, including Foodtech, Agritech, Halal Certification, E-commerce, EdTech and Biotech.

  • Enthusiastic networker and HBS (Harvard Business School) Alumnus with a global network in multiple sectors, especially in the production and distribution of food and beverages and entrepreneurship ecosystems. Elected member of the Board of the Spanish Chamber of Commerce of the UAE

  • Founding member of the Association of Spanish Scientists and Researchers in the United Arab Emirates

  • Venture Partner at Founder Institute, the largest seed accelerator in Silicon Valley and with a presence in 200 cities around the world.

  • Member of the Steering Committee of In5, the largest entrepreneurship ecosystem in Dubai.

Ad-hoc and per project

With personalized support and applying methodologies such as Design Thinking, Lean and Agile, combined with a large pool of experts in entrepreneurship, leadership and innovation, each challenge and each project can have different skills and capabilities, this ad-hoc selection allows those to be made more flexible. processes and involve the best professionals in each discipline and in each specialty with greater coordination and structure.

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